At a Glance
Company
David Dodge auto dealership opened its doors in 2005. The previous owner sold approximately
42 cars per month. After David Kelleher bought it, sales soared to an average of
186 cars per month! A second location followed in January of 2007. Owner David Kelleher
has a unique approach to marketing and growing a successful car dealership. Out
of approximately 3,300 Dodge dealerships nationwide, David Dodge is consistently
ranked in the top 50.
Two Company Locations
- David Dodge
1801 Wilmington Pike (Route 202)
Glen Mills, PA 19342
- David Chrysler Jeep
6729 Essington Avenue
Philadelphia, PA 19153
The Challenge
- Finding a communications partner who could provide the technology and tools to make
their specific communications wish list a reality. Three companies were interviewed
before selecting ECOMM.
- Having the ability to evaluate the effectiveness of any given marketing campaign
and the associated dollars spent by media type — who is calling, from where
and what campaign/promotion prompted their response.
- To drive potential customers to the phone, and be able to push a button and see
real time data, monitor live calls and generate valuable reporting.
Technology Solutions
- Mitel CS5000 Platform (Networked)
- Axxess 128 Platform (Networked)
- Oaisys Tracer (Call Record System)
- Streetview (Automotive Marketing Software)
- Unified Messaging
- Wireless Handsets